WHY VISITING EXPERTS AT A HOME PRODUCTS SHOWROOM IS A MUST

By Sharon McGovern, Editor of NARI NYC/LI Design & Remodel Sure it’s great to do your research online before making any large home improvement purchase – in fact most homeowners search the internet to select products. But do you really know the quality, benefits and features of what you’re getting? Our NYC/LI NARI experts want you to know why it’s imperative that you test drive products before making a major purchase for your home.
“For large purchases you want to make sure you’re spending your money wisely, you owe it to yourself to see the range of what’s possible”
“Most customers think they know what they want, and then they see all the options available and change their minds,” said Jason Ashe, National Sales Manager for WindowRama. “We understand the importance of a customer touching and trying out products – windows and doors can be big ticket items in larger renovation projects,” he added. WindowRama offers 40 different brands of windows and doors, so the product selection process can be overwhelming. “Our showrooms are a destination – customers can see windows and doors in a real world atmosphere – similar to rooms in their own home,” Ashe said.
A popular trend in home renovation and design is indoor/ outdoor living. WindowRama’s 6000 square foot superstore in Farmingdale showcases multi-fold patio doors and screens so homeowners can see how these large doors operate. “We want the consumer to be excited about their purchase,” Ashe added. Green Art Plumbing Supply also implements the latest and greatest innovations for the home into their showrooms. Customers can explore possibilities that were merely ideas, until now. Green Art Plumbing Supply’s Huntington Station showroom features exquisite kitchens and baths as functional displays – providing a chance to experience products firsthand before making a decision.
“We put ourselves in our customer’s shoes,” said Stephanie Kurtzman, Marketing Director for Green Art Plumbing Supply. “Instead of buying online, visit a showroom to make sure the products you’re selecting fit your daily lifestyle and the unique look of your home,” she said. Green Art Plumbing Supply offers customers a truly unique showroom experience at their Huntington Station location – come in a bathing suit and try out a steam shower system in person! Custom closet design is generally an in-home shopping experience, says Bonnie Reich, owner of Symmetry Closets. “We measure, get a customer’s likes and dislikes, and can quickly provide a design and 3-D space plan. But you can’t get the experience of actually seeing materials in person and trying out options, unless you visit our showroom,” she said. “For example, there are all different grades of hardware – sometimes what you see in a picture may not be right for you. You need to engage with the product, and you just can’t replicate that experience.”
Lighting really makes a difference when you’re looking at materials, especially in custom closet and organization design. There’s LED lighting, strip lighting, drawers that light up and motion sensors that light up a space when you open a door. “There are so many lighting choices – cool, warm – unless you visit a showroom, you can’t experience that for yourself,” said Reich. According to Cambria USA spokesperson Aliki Vrohidis, different lighting can also affect the way you read colors, tones and movement in each of Cambria’s natural quartz countertop designs. “Additionally, our HighGloss and Cambria Matte surface finishes reflect light differently, so it’s important to see them both in person and in the correct lighting to see which you prefer,” she added. Cambria’s natural quartz design samples are a small select cut from a slab; they do not fully exhibit all the design characteristics of the final installed product. Variations in the natural quartz stone color, pattern, size, shape and shade are unique and inherent characteristics of the product. “Prior to making a purchase, we recommend viewing a full slab of the design’s movement in one of our showrooms or galleries,” Vrohidis said. Equally important to the experience of the showroom is a great team to work with. “Our incredibly knowledgeable, friendly, and dedicated staff provide the best personalized service in the industry,” said Green Art Plumbing Supply’s Stephanie Kurtzman.
For those customers who already have a trade professional to work with, the team at WindowRama offers ‘contractor concierge service.’ “We invite customers to come in and meet with a specialist to select products and build a portfolio of features,” said Jason Ashe. WindowRama’s staff then work with the contractor’s measurements to place the order. Need an installer or financing? WindowRama offers those services as well. Working with an expert in person can make all the difference says Bonnie Reich of Symmetry Closets. “There are things you don’t even think of – for example, your height makes a difference in designing a closet. Many times we have to modify standard cabinetry to work for your specific needs,” she said. “For large purchases you want to make sure you’re spending your money wisely,” she added, “you owe it to yourself to see the range of what’s possible!” This article originally appeared in Design & Remodel Magazine
Press release via Hafele
  • Häfele brings innovation to the smart home space

  • From RGB and Multi-White strips to pucks and flat fixtures, Loox lights all

  • You can easily design with Loox. Or we can do the design work for you.

We describe Häfele’s Loox LED Lighting System in three simple terms—smart, easy and convenient. Whether it’s a fixture, puck or LED strip light, our products hold to that motto—and we think you’ll feel the same. Häfele is always thinking ahead, and with the addition of the Häfele Connect app, any current or future Loox lighting installation can be easily controlled by a Bluetooth enabled smartphone or tablet—a system like never before.
“The ability to control any Loox light from an app is a huge step forward into the connected home,” said Jeff Ratkus, category manager for Häfele. “This advance has a tremendous effect from the perspective of functionality and design as well as everyday livability and use.”
Now available in the Android and iOS app stores, the Häfele Connect app allows users to easily bring smart home technology to their home and work spaces. The app allows for real-time, programmed and customizable control of all Loox LED lighting fixtures and components through an easy to navigate and intuitive interface. Whether on a tablet or smartphone, the Häfele Connect App will make all current and future Loox LED installations smarter and enormously more functional.
Smart Home lighting, app controlled lights

Control lighting anywhere in your home

The combination of the Häfele Connect app and the Häfele BLE Box—the hardware that makes the magic possible—means that lighting in cabinets, drawers and cubbies in any space can be infinitely customized and personalized. Whatever the fixture, color temperature or color, it can be controlled with a simple swipe of the finger from your device. The Brightest, Boldest Kitchen Opening a drawer and having it immediately light up and then turn off when closed adds wow. As well as convenience and functionality. The same goes for pantries, cabinetry and any other darkened recess of the kitchen space. Under counter lights? Of course Loox can do that. All elements can be brought together to ensure years of brilliant, reliable and efficient performance for you and your customers.
Custom lighting, app controlled lighting, color changing lights, Hafele

With the addition of innovative switching options such as a Loox Push Button Dimmer or Loox Door Switch, you can add and control light in any scenario at any time

Know That Your Socks Match Your Outfit Being able to integrate Loox strip lighting, pucks and fixtures into closet designs is a game changer for you and your clients. With the range of color temperatures available with Loox, it means that colors on the hanger and in pull-outs and drawers are as true in your closet as they will be when you step outside. Every time. Have items you’d like to highlight or call attention to? Add a Loox Glass Edge Profile light for accent and awe. Shine the Light You Want Where You Want Whether it’s a child’s little league trophy case, your collection of top shelf spirits or the album collection you’ve tireless collated, Loox is an ideal system for illuminating your particular sources of pride and joy. With the addition of innovative switching options such as a Loox Push Button Dimmer or Loox Door Switch, you can add and control light in any scenario at any time. With plug and play installation, it’s also easy to place anywhere a standard outlet can be found or installed.
House Magazine, rewards
Originally published in HOUSE magazine By Bonnie Reich, President and Owner at Symmetry Closets We want our homes to look beautiful, to impress our friends and to feel comfortable—we want to feel truly at home. I am a professional designer of small spaces: a professional closet designer. My goal is to use every inch of usable space and have it function according to my clients’ needs. After all, no two people are the same and everyone should have a closet that works for her/his lifestyle. I recommend so many wonderful and beautiful products and accessories that really make the closet function at the highest level. I show my clients the latest materials and colors available for their cabinets. But that’s where my work ends, and the interior designer takes over. When my clients and I work with an interior designer, the closet really becomes a thrilling space. Every detail beyond the cabinets is considered at another level. Interior designers bring their resources and add details that make it sing. Some examples: *    Benches are covered in cushions coordinated with carpeting and window treatments *    Wall paper and interesting paint finishes add layers of texture, making these relatively small spaces feel incredible *    Additional inlay materials are added to the door panels *    Hand selected handles and knobs are introduced to the design *    Even fun and funky pillows and throw are sometimes added to the design to make it a cozy hide away that reflects the owner’s personality Interior designers add other luxuries as well. Planning for an island in the walk-in closet? The interior designer will bring fun, personal touches and accessories that make that incredible center island a real stand out. I have designed, fabricated and installed hundreds of walk-in closets, but the ones that are memorable have all been as part of a team with an interior designer’s vision leading the way. For your next interior design project, small or large, hire an interior designer. The result will be satisfying, function well, and you’ll enjoy beautiful style for many years to come.
NARI’s mission is accomplished in large part by our dedicated board members. NARI looks for members who have integrity, moral behavior and a sense of ethical responsibility. With their insightful and sensitive intuition of the industry based on their combined experience and knowledge, their passion for accomplishment…